LXT powers AI technologies of the future through data generation and enhancement across every language, culture, and modality. Once a rising star at Google, LXT’s founder has since developed technology that captures and translates data across the world for machine learning. What he needed was a strong brand to back up his tech.
// SERVICES
Brand Strategy
Naming
Identity Design
Business Collateral
Illustration
Copywriting
Web Design + Development
Deck Design
Moonshot partnered with the founding team to name the company and create an identity. Our task was to communicate the transformation of raw data into meaningful AI; the metamorphosis propelling smart technologies that make our lives easier. Landing on the motif of a butterfly, we expanded the core logo into a clean, minimalistic design system, using illustrative and abstract photographic elements. Rebranding culminated in the launch of a website, pitch decks and other marketing materials, enabling the founder to hire elite talent and ascend to the top of the industry.
